The Trend Is Your Friend

Business Optics 101

Business and financial intelligence starts with multiple points of comparison over numerous time periods.

If you have multiple points of comparison so you can easily see how you are currently doing in comparison to how you previously did. That’s the only way to know whether you’re getting better or worse. And if your income statement is detailed enough in terms of the various expenses, you can start zeroing in on where specific issues and problems are hiding.